Digital storage brightens the day

Whether sharing work files, snapping photos with your phone or dozens of other actions, your digital data most likely doesn’t remain solely on your device. Instead, those files were probably shared through a cloud-based service. Similarly, most phones default to backing up your photos to the cloud. In fact, the cloud is one critical presence in our digital lives, an experience often so seamless you might not even realize it’s there.

But, exactly what is the cloud, and how does it work? Think of it as a collection of computers designed not only to store critical data, but also to back it up securely and deliver it on demand to whatever device you choose. That’s how you’re able to work on the same file at home as you would at school, at an office or just on the go with a mobile device.

How it Works

When you subscribe to a cloud provider such as Apple, Dropbox, Google, Microsoft or many others, you can upload files to a data server managed by that company. In some cases, the files are both on your device and in the cloud. Or, they may strictly be in the cloud, saving room on your device. These files can be photos, videos, documents with text, emails or more. As long as your device is connected to the internet and you are logged into the service, you can access this digital library. The cloud providers work hard to make it all as seamless as possible.

Cloud Advantages

Cloud storage saves space on your devices. It’s also a good way to preserve files as a backup. Rather than keep one copy of your data, cloud services keep multiple copies on many machines to create as reliable a system as possible. Many businesses use cloud storage to offload the responsibility of managing physical servers or running complex software. Another benefit of using the cloud is that you can increase or decrease storage based on how much you need, matching the price of the service to your requirements.


Apple’s iCloud, Microsoft’s OneDrive and Google Drive are popular cloud storage options for individuals. Cloud storage is also used by social media and entertainment companies to provide services to the public. For example, Facebook manages its own private cloud services and data centers. Instagram and Pinterest are also cloud-based. If you’ve ever used Netflix to watch movies, then you were also using a cloud computing service. Popular personal use of cloud storage includes family photos and important financial documents such as tax returns. Businesses might use cloud storage for employee files, financial data such as payroll and to store customer data.

Back up the critical Files

Cloud storage provides a range of benefits, but with vital information — anything from wills to family photos, digital art and beyond — consider the cloud as just one part good digital housekeeping. Consider creating three versions of these files: one in the cloud, a second on a computer hard drive and a third on an external drive. Rely on the cloud for convenience, but keep backup for, well, a rainy day.